In an effort to coax occasional readers into contributing dollars, the New York Times announced today that it will now only be offering ten free articles a month instead of 20. The cheapest annual digital subscription is $120/year (iPad app not included).
I don't have a problem with the New York Times paying its hard-working journalists but I have a feeling that 200,000 of those digital subscriptions will be going to pay outgoing CEO Janet Robinson, who just left with a $24 million severance package. And that's a lot of subscribers to tack on! No wonder they're pulling in the guard gates. Considering that the New York Times had 406,000 digital subscribers at the end of 2011, I suspect they're going to have a tough time pulling in another 200,000, 10-article limit or no. Good luck to them.